Marketing tips to grow on TikTok

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If you want to grow your brand on TikTok, this article is for you. Here, you'll learn valuable tips to win over your audience in 2025. Find out how to choose the right account, attract attention with a good hook and use subtitles. Let's talk about authenticity, trends and how to turn comments into content. You will also see how to use TikTok LIVE, do partnerships and even try ads. Get ready to boost your presence on the platform and increase your sales!

• Choose between a personal or professional TikTok account.

• Use strong hooks to grab attention.

• Add subtitles for greater accessibility.

• Be authentic and avoid overproduction.

• Try ads if organic reach isn't enough.

14 TikTok Marketing Tips from Successful Accounts [2025]

If you're ready to dive into TikTok and transform your marketing strategy, you're in the right place. Let's explore the tips that will help you grow on TikTok and connect with your audience effectively.

Benefits of Marketing on TikTok

TikTok is not just an entertainment platform; it has become a powerful tool for business. Here are some of the benefits you can enjoy:

Benefits	Description
Reach Generation Z	TikTok is popular with Generation Z, allowing you to reach a young and engaged audience.
Search Traffic Capture	Many people use TikTok to discover products instead of going to Google.
Follower conversion	With TikTok Shop, you can sell directly on the platform, making it easy to convert followers into buyers.

TikTok Marketing Tips to Grow Your Business

Now that you know the benefits, let's move on to practical tips for optimizing your presence on TikTok:

1. choose the right type of TikTok account

When creating your account, you can opt for a personal or business account. Here's what each offers:

Account Type	Advantages
Staff	Access to monetization tools and a wider music library.
Business	Access to the TikTok Business Suite, which offers detailed analysis and a library of commercial songs.

2. Hitting the Hook

O hook is the most important part of your video. Capture the viewer's attention in the first few seconds. Try using intriguing phrases like:

• "You won't believe that ___"

• "Look how I did ___ in ___"

• "Nobody told you about ___"

3. Add Automated Subtitles

Most people watch videos without sound. Adding subtitles improves accessibility and helps keep your audience engaged. You can use:

• Automatic subtitles: TikTok can add subtitles, but they may not be accurate.

• Video editorsUse applications such as CapCut or Descript to create more precise subtitles.

4. Bet on Authenticity

At TikTok, over-produced videos are not the norm. What really sells is authenticity. Show who you are and connect with your audience in a genuine way.

5. Do Lives

Live broadcasts are a great way to interact with your audience. With more than 1,000 followers, you can start live streaming. Here are some tips:

• Promote your live in advance.

• Choose the right time to be aired.

• Engage with viewers in real time.

6. Take advantage of TikTok trends

TikTok is known for its trends. Use the TikTok Creative Center to see which hashtags and songs are trending. This can improve the visibility of your content.

7. Create Buyable Videos

With the TikTok Shopyou can show your products directly in the videos. Make sure your videos:

• Have a good hook.

• Show the product in action.

• Include a CTA (call to action) to buy.

8. Turn Comments into Content

Use the comments on your videos as inspiration. Answer questions or create videos that address viewers' suggestions.

9. Mark Your Location

Tagging your location can help your content to be found by people looking for local businesses. This is especially useful for companies in tourist areas.

10. Publish Stories on TikTok

Stories are a great way to connect with your audience. Use them to share temporary content, such as:

• Behind the scenes.

• Polls.

• Quick sales.

11. Create a Series or Playlist

To keep viewers coming back, create a series of videos. This can be a great way to increase your number of views and engagement.

12. Partnership with Creators and Influencers

Collaborate with influencers who share your target audience. This can increase your visibility and credibility.

13. Consider AI to Accelerate Production

Artificial intelligence can help with content creation. Use AI tools to write scripts or generate videos quickly.

14. Try Ads on TikTok

If organic reach isn't working, consider TikTok ads. The In-Feed Ads are a good option for small businesses. Remember to create authentic content that doesn't look like an advertisement.

TikTok Marketing FAQ

How is TikTok used in marketing?

TikTok is used to promote brands, products and services through partnerships with influencers, trends and shoppable videos.

Is TikTok still good for marketing?

Yes, TikTok is a powerful platform for marketing due to its algorithm that connects videos to potential customers.

Why is TikTok the best marketing platform?

TikTok allows small accounts to have a large reach, prioritizing the quality of the content over the number of followers.

Is TikTok better than Instagram for marketing?

For products aimed at Generation Z, TikTok is generally more effective due to its audience and marketing resources.

Conclusion

Now that you have essential tips to grow your brand on TikTokNow it's time to put everything into practice. Remember that success doesn't come overnight, but from experiments, adjustments and, above all, to be authentic. Use the hooks to capture attention, take advantage of the trends and don't forget the subtitles to make its content accessible. A interaction with your audience is fundamental, so make lives and turn comments into content. With patience and dedication, you'll see your presence on the grow platform.

If you're thirsty for more knowledge, don't hesitate to explore the other articles at Blox News. The world of digital marketing is constantly evolving, and there's always something new to learn!

Frequently asked questions

1. Which type of account should I choose on TikTok?

Choose a professional account for more analysis and trading options.

2. What is a hook and how can I use it?

A hook is an attractive call-to-action at the beginning of the video that captures attention.

3. Why should I use subtitles in my videos?

Subtitles make videos accessible and help in noisy places.

4. How does authenticity affect my content?

Authentic content, recorded with a smartphone, usually performs better.

5. What are live broadcasts and how do they help?

Live broadcasts allow real-time interaction, increasing engagement.

6. How can I take advantage of trends on TikTok?

Keep an eye on the trends and use them to increase the visibility of your content.

7. What are purchasable videos?

Videos that enable purchases on TikTok facilitate conversion and engagement.

8. How do I turn comments into content?

Create new videos by responding to viewers' comments.

9. How important is it to mark the location in videos?

Tagging the location makes your video easier to find in local searches.

10. Why should I publish stories on TikTok?

Stories engage followers with temporary content and live events.

11. How do I create series or playlists?

Create a sequence of videos with a storyline to keep viewers interested.

12. Why collaborate with TikTok creators?

Partnerships with influencers expand your audience and increase trust.

13. How can artificial intelligence help with content creation?

AI can speed up video production and optimize processes.